Google is injecting its search engine with more artificial intelligence capabilities, allowing users to voice questions about images and obtain organized search results. This AI-powered evolution aims to make search more convenient and effortless, but it also raises concerns about the accuracy of the information provided. Google Search remains a cornerstone of the company’s $2 trillion empire, and its AI-driven makeover is poised to reshape the way we access information online.
Empowering Visual Search
Google Lens, the search engine’s visual recognition software that powers over 20 billion queries per month is receiving an AI upgrade. These voice activated experiences allow users to simply ask a question about what they see through their camera lens in the same way they would if asking another person. The relationship between computer vision and natural language processing could offer the future of search that is more intuitive, easier to navigate — especially among younger demographics who are moving toward consuming information through visuals.
AI-supported results will be displayed in an orderly fashion along with the separate groupings of photos, videos and articles concerning the users search. The company’s AI focus is designed for a richer, more accessible experience which would allow users to fast find information.
Addressing Accuracy Concerns
Though innovative like the search pipeline will be with AI driving much of it, the thought that Google may control what goes through to you is scary. As an algortithm in progress, Google’s AI Overviews has already had its fair share of laughs due to the poor counseling on pizza and rocks. As per the company, these mistakes resulted out of data voids and online harassers trying deliberately poisoning the AI.
Google seem satisfied that it has plugged some of the AI blind spots to counter these two concerns. Cuisine will first use the tech to structure results for recipe and meal idea-based English-language mobile search queries. Such carefulness reveals that Google is being very vigilant of the AI-driven outcomes, implying that it understands to guard its search engine against maligning and misinforming.
The Future of Search
It is the work of its search engine with artificial intelligence by Google that continues to be their innovation. The way it has and is committing to A.I. now will be a long-term play that may very well make Google the biggest winner in tech of all time (I argue this because I think this transition for them, if successful, will be much bigger than losing Microsoft right after winning … as significant as iPhone being introduced by Apple
Voice-activated search technology and computer-vision capabilities were added to make search more natural and accessible (to cater to the access preferences of younger users). But how Google will balance the need to maintain trust and credibility in its search engine with this AI-led overhaul as it tries to make more applications of artificial intelligence-driven efforts to clean up the mess is critical. Although search is a mature market, as Google looks to innovate around the fringes of its traditional core it has the potential to be far-reaching in terms of shakeups across the digital landscape and how we consume information on-line.
