A study by researchers at James Cook University reveals the challenges faced by “amenity migrants” in Cairns, a prime destination for those seeking a better lifestyle. The findings highlight the impact of rental housing insecurity on the sense of belonging and overall life satisfaction of these well-educated, mobile individuals. The article explores how city planners can adopt a proactive and inclusive approach to address the housing needs of amenity migrants and develop more sustainable and equitable communities in regional cities. Regional development and urban planning are key topics discussed.

The Rental Crisis in Cairns: Challenges for Amenity Migrants
Cairns, a popular destination for “amenity migrants” seeking a better lifestyle, has become a prime example of the rental housing crisis affecting regional cities. According to the study led by Dr. Rana Dadpour, a Research Fellow at JCU’s Cairns Institute, many of these well-educated, mobile individuals are facing significant challenges in the rental market.
The study found that amenity migrants in Cairns often struggle with affordable, suitable, and available rental housing, leading to compromises in their living conditions and a sense of frustration and uncertainty. This, in turn, negatively impacts their sense of belonging and overall life satisfaction, prompting some to consider moving again in search of more stable and affordable housing options elsewhere.
Rethinking the Approach: Toward Sustainable and Equitable Communities
The study reveals that the housing insecurity experienced by amenity migrants in Cairns highlights the need for a holistic understanding of their housing needs and the development of a different approach by town planners. Dr. Dadpour emphasizes that planners should consider implementing a range of policy measures beyond traditional zoning and land-use planning.
This includes incentivizing the development of diverse housing types and tenures, such as density bonuses, co-housing, and adaptive reuse of existing buildings. Streamlining planning approval processes for innovative housing models can also encourage their development. Additionally, planners should work in collaboration with other stakeholders, such as community organizations and social service providers, to address the housing challenges faced by amenity migrants and ensure the creation of more sustainable and equitable communities in regional cities like Cairns.
Embracing Proactive and Inclusive Planning for Thriving Regional Cities
By adopting a proactive and inclusive approach, grounded in practical examples and informed by research, planners can contribute to the development of more sustainable and equitable communities in regional cities like Cairns. This approach should encompass a range of strategies, from incentivizing diverse housing options to fostering collaboration with local stakeholders.
As the study highlights, addressing the rental housing crisis faced by amenity migrants is crucial for regional cities to retain and attract these well-educated, mobile individuals who can contribute significantly to the local economy and community. By recognizing the unique needs of amenity migrants and implementing targeted policies, city planners can help regional cities like Cairns thrive and maintain their appeal as desirable destinations for those seeking a better quality of life.