A quirky advertisement that has the key characters as Google’s anthropomorphized Pixel and iPhone, is meant to welcome the ‘Gradient’ RCS to iOS, while cheekily jabbering about how late Apple is to the modern messaging game.
Texting Taken to New Heights
The world has only taken a giant leap forward with regards to how mobile communication is done now that RCS (rich Communication Services) is available on iOS.
It has taken several years for android users to enjoy the benefits of this fresh messaging protocol that is an enhancement over the ancient SMS and MMS standards. With high-definition further audiovisual such as video call and multimedia allowed to be sent over messenger, RCS has great improvement in the ways of catching the points and interactions supported on the various smartphone platform datasets.
This time, thanks to the long-awaited update, the iOS 18, the users of the iPhone are eager to try this revolutinary technology. This is a landmark achievement as it is the end of the dreaded ‘green bubble’ phenomenon that lacked cohesion between Android and Apple users. RCS is obviously going to help out in this phenomenon, and thus ease the communication for all the users.
A Wild And Witty Advertisement by Google
To fortify this momentous achievement, Google has once again sought the assistance of the ever so loved cartoonized Pixel and the iPhone characters. In the latest ad, which pays tribute to the famous therapy sessions in New Jersey, the two technology leaders are portrayed in a humorous banter discussing RCS and when Apple would finally join in.
Of course, Google is able to throw in a few of those funny stabs at the competition by ‘advising’ Apple that it is the one that is ‘late to the party.’ Nonetheless, positive or negative, one thing that the ad is certain of is that there is a great sense of hope and frenetic amusement as the pixel and iphone pair take turns looking forward toward the synergy RCS would bring in the future when made available to the public.
As in the case with all the other ads, the level of precision in the ad is satisfactory, and the recreation of Dr. Melfi’s therapy office as the stage for the characters progresses builds chemistry between the two characters. This smart use of pop culture as well as that enchantment by anthropomorphism has emerged as one of the key marketing strategies of Google and clearly, the company is not pretending about this turning point in the history of mobile messaging.
Conclusion
The launch of RCS in iOS is a groundbreaking achievement in the mobile domain, and the lighthearted advertisement by Google can be well understood by the readers as the positive visions that the company has for the future of cross-device messaging. The ‘green bubble’ divide may not be going away any soon, however, the deployment of RCS bears a glimmer of hope in solving this problem of fragmentation in communications, which is sure to be welcomed by all smartphone users irrespective of the device they own.
