A new study from researchers at University College London (UCL) has revealed a concerning trend: toddlers in the UK obtain nearly half (47%) of their calories from ultra-processed foods (UPFs), and this rises to 59% by the age of seven. This raises important questions about the long-term health implications of such a diet, especially as these eating patterns can persist into adulthood. The study highlights the need for policy interventions to encourage healthier food choices for children. Ultra-processed foods and childhood nutrition are critical issues that deserve closer attention.

The Alarming Trend
Published in the European Journal of Nutrition, it examined information about 2591 children who were born in England, Wales and Scotland between 2007 and 2008. Not surprisingly, researchers discovered that toddlers (some of whom were less than two years old when their parents recorded what they ate) consumed nearly half—47%—of the calories in their diets as ultra-processed foods. By then, 59% of this figure had reached seven years.
Among the toddlers, popular picks included flavored yogurts and wholegrain breakfast cereals – a paradox given they are considered healthier choices. But the scientists pointed out that a lot of these are rich in sugar and salt. Sweet cereals, white bread and puddings became the most frequently mentioned UPFs as children reached an older age.
Why Are Ultra-Processed Foods So Bad For You?
Ultra-processed foods are often made with industrial formulations and contain ingredients not commonly used at home, such as artificial sweeteners, colorings, or other additives like emulsifiers. As lead author Dr. Rana Conway, said, ‘Although not all these foods are so-called “junk food” they do tend to be high in sugar and/or salt – things that young children often eat too much of when compared to the recommended intakes.
In addition, the children who were eating more ultra-processed foods as toddlers were 9.4 times as likely to be in the highest UPF-consuming category at age seven than those who had been introduced later on. It suggests that ingrained dietary behaviour formed in their early years are more likely to continue into later childhood and even adulthood. Professor Clare Llewellyn, senior author said, “Eating behaviours established in early childhood last into late childhood and continue to influence food preferences and attitudes to diet later in life.
Necessity of Public policy Intervention
They recommend that governments implement policies to rebalance the diet of children; for example, by restricting advertising of ultra-processed foods and beverages in order to promote fresh or minimally processed foods, incorporating warning labels for sugar content in food packages aimed at promoting healthy eating habits or setting subsidies on fresh and minimally processed foods.
But parents of young children, she acknowledges, have “one hell of a task,” feeding their kids healthy food in our current food environment. Highly processed foods are often less expensive than the ones parents would prefer to feed their children, such as fresh fruit and vegetables. The authors also observe that some products apparently healthier, such as vegetable sticks or puffs, present a texture and sensory appeal resembling ultra-processed foods which may disturb the promotion adoption of healthy eating patterns.
Collectively, the findings underscore an immediate mandate for a multipronged strategy targeting early childhood nutrition and how ultra-processed products are taking over increasingly younger diets. We can show kids the light when it comes to eating right, through targeted policies and interventions.